About Ritz Carlton Tower, 50 Central Park South
Despite the fact that Central Park South has fantastic views of Central Park and the skylines of the Upper East and Upper West Sides and is anchored at its east end by the Plaza Hotel, the city's most famous hotel, and at its west end by the Time Warner Center at
Columbus Circle, it has never quite become the city's most chic boulevard.
Just when some of its famous hotels such as the Art Deco-style Essex House and Barbizon Plaza opened, the Depression knocked the wind out of it.
After World War II, the bland, grey, boxy bulk of the New York Coliseum would soon be erected blocking its westward vistas.
In the 1970s, Harry B. Helmsley built the tall but less than inspired Park Lane Hotel not far from the Plaza.
In the late 1990s, when the city was in the midst of a major real estate boom, this building, the former St. Moritz Hotel, which had previously closed its famous sidewalk caf? and closed Rumplemayer's, its quite famous and not inexpensive ice-cream parlor.
For many years, the St. Moritz had been the "bargain" hotel on Central Park South, but at the end of the 1990s, a bidding war erupted over it and Donald Trump announced he planned to acquire it to add to his already impressive portfolio, which also included, Trump Parc, an apartment building, directly across the avenue from it and Trump International Plaza, a mixed-use project, at Columbus Circle.
Mr. Trump, however, was unsuccessful and Ian Shrager, the former partner of Steve Rubell in Studio 54, the legendary New York disco of the late 1970s and early 1980s, who became the developer of several boutique hotels such as Morgan's and the Paramount, won the St. Moritz property.
In the spring of 2000, a new deal for the hotel was announced under which it would be renovated as a luxury hotel by the Ritz-Carlton chain and topped by 12 floor-through apartments developed by Millennium Partners, one of the city's leading builders of apartment buildings.